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My Take On The New MacBook Air..

October 22, 2010 Comments off

Having both used and supported the original MacBook Air in an enterprise environment I, like many, was keen to see what changes Apple had up its sleeves when it announced its most recent incarnation. Like others, I was disappointed to hear that it would continue to use at its heart an Intel Core 2 Duo processor but intrigued to hear that it would use flash based memory for primary storage purposes.

Given the fact that Apple is the primary NAND flash based memory buyer in the world and that such is its demand to support products such as the iPhone and iPad that it has repeatedly caused worldwide market shortages in the past, when coupled with the supplier agreements it has in place and taking into account the discounts such purchasing power enable it to demand is it naive to not think that one reason the company is and will continue to expand its market share is by the monopolistic holding of such components? Apple has always had a history of being innovative but given that Steve Jobs heralded the MacBook AirĀ  “the next generation of MacBooks” it will be interesting to see how and if its competitors can respond.